Tuesday 19 February 2013

OUGD404: Design Principles - Cannons


Cannons and Grids, week 2.

Van De Graaf
  • A grid is like scaffolding,
  • Organised structure,
  • Helps continuity
  • Flows the information
Layouts are athletic quality, it's not a quick solution. 
  • The construction on the cannon works for any page ratio.
INSERT DIAGRAMS FROM SLIDESHOW

Single Page Cannon

Asymmetrical Layout

Gutenberg's Layout

Leading - A very brief overview

  • Column width is more than just design or format.
  • It's also based on legibility
  • Printed collateral text is read by the eye of a distance of 30-35cm
  • According to empirical rule there should be 7 words per line for a text of any length.
  • Overlong text line store the eye. As do overshot lines
  • Readers find overlong lines strenuous to read.
  • This is because too much energy is spent keeping the eye horizontal tracking along the line.
  • The Key is the ease of reading
  • Text must not impair the rhythm of reading
  • This can not apply to titles and subtitles. Or advertising.


Margins 
  • Margins can have a influence on the overall feel of a page of print.
    • Too small looks over full
    • Too large looks exaggerated
    • Well balanced margins on the sides, head and tail can create an agreeable impression
  • Badly proportioned
    • 1x1x2x1
    • Side margins are the same width , looks wishy-washy.
    • Same sized margins can never generate an interesting page design. 
    • They generates the impression of indecision and dullness
  • Well proportioned
    • 3x3x7x4
    • Intended to be the right hand page due to the larger left margin
    • More applicable for literature rather than advertising etc…
    • The margins are luxurious but this would increase print coats.
Well, is it all just about aesthetics?

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