We had out first typography session with Graham, we worked on how typography sounds, how it depicts the image we're trying to propose. We talked about some typographic anatomy, in greater detail than we had previously, discussing why Typography is presented the way it is today.
The first exercise we were asked to partake in, was to write our first name on an A4 sheet, in inDesign, in a font of our choice, which represents who we are.
The type is in all uppercase which suggests a strong tone, however, the lack of size and boldness would suggest a low, volume - an inside voice, as opposed to shouting the word. The type is slightly kerned, which suggests the speed you pronounce the word - It's better to not kern the type, as it messes up the flow of the type.
We were then given a profession, we were to design a business card for our profession, using our own name. We then discussed how the type represented the business. The clean simple look throughout the business card suggests a high price, per hour, the use of a clean, light font supports this. Graham also told us about underlining. We associated underlining with school - as when you're a kid, your type skills aren't fully formed, with no way to establish a order of importance, kids underline the title, to show it's importance within the text. However, we have weights, point size, and type cases to use to establish an order in our type, so there's no real need to ever use an underline.
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