Tuesday 25 March 2014

OUGD505: STUDIO BRIEF 2 - An Exhibition of Aston Martin // Logo design (first phase)

I've begun to design the logo for the branding and identity, I really want to implement the design of a race track, where the event will be held, into the logo. To really tie the two together. Doing so will also signify the idea of racing. 


I decided to use Oulton park as a placeholder for the event, trying to find a way to make the race track outline fit with the using the logo of Aston Martin to attach the event to the brand. With the tag line underneath, perhaps in a smaller lighter font, to 


The three tracks I've chosen are dunsfold, oulton park and silverstons, all popular tracks in the UK. 









No comments:

Post a Comment